摘要
当前我国零售业正在经历一场以网络零售成熟发展为最鲜明特征的技术升级和业态调整的深刻变革。在分析了网络零售业发展现状、经济贡献水平和空间分布特征基础上,借助零售吸引力理论分析框架,运用社会网络分析方法深入研究了网络零售业发展对我国地区消费格局产生的潜在影响。结果显示各地区消费关联日益密切,原有"中心地区"中心地位有所下降,零售业出现了由消费市场向产地集中发展的趋势。最后结合零售业态发展的前瞻趋势和客观环境,对我国零售业空间布局优化提出对策建议。
At present, China＇s retail industry is undergoing a profound change in the technological upgrading and format adjustment which is the most distinctive feature of the rapid development of on- line retail industry. The rapid development of online retailing has a revolutionary impact on the circula- tion industry and the real economy, and has changed the consumption pattern between the original regions of our country. The rapid development of Internet retail has greatly improved the allocation of circulation resources in China, and has gradually become an effective way to coordinate regional and urban and rural development. But at the same time, the development of the online retail area is unbalanced, and the related problems are also rampant. Based on the analysis of the current situation and spatial distribution characteristics of online retail development, this paper studies the potential impact of online retail development on regional consumption patterns in China by using social network analysis method. Combined with the prospect, trend and objective environment of retail format development, this paper puts forward countermeasures and suggestions for optimizing the retail space network layout in our country as a whole.
作者
杨守德
赵德海
Yang Shoude Zhao Dehai
出处
《社会科学》
CSSCI
北大核心
2017年第10期61-72,共12页
Journal of Social Sciences
基金
国家社科基金项目"基于供给侧改革的中国零售业态结构优化与创新研究"(项目编号:16BJY125)
国家社科基金项目"跨越"中等收入陷阱"与我国产业结构调整
优化关联研究"(项目编号:15BJL042)的阶段性成果
关键词
网络零售
消费格局
零售吸引力
社会网络分析方法
Network Retail
Consumption Pattern
Retail Attractiveness
Social Network Analysis Method
