摘要
校园文化是一所高校的核心所在,是高校得以立足和发展的精神支柱。但目前高校仍然存在着校园文化气息稀薄,缺乏文化品牌建设等一系列的问题。文章依托"视觉传达专业知识",制作出校园原创杂志的设计案例,以杂志作为文化内容的载体,分别从字体、色彩、网格三个方面研究在校园文化短缺的高校如何用视觉设计建设高校文化,使校园文化实现内涵的发展和载体的创新。
Campus culture is the core of a university, and is the spiritual prop for the university to exist and develop. However, there are still a series of problems at present, including the thin air of campus culture, the lack in construction of cultural brand and so on. Therefore, based on ＂the professional knowledge of visual communication＂, the paper crafts an excellent design case about original campus magazine. Taking up the magazine as the carrier of cultural content, respectively, from the font, color, grid three aspects, it discusses how to make use of visual design knowledge to construct university culture, so as to bring about connotation development and carrier innovation.
基金
武汉理工大学自主创新研究基金项目 项目编号:166616005
关键词
杂志
视擞设计
校园文化
magazine
visual design
campus culture
