摘要
本文认为,政治传播中的视觉修辞在新闻纸、电视和新媒体时代经历了流变,纸媒时代的政治视觉修辞依旧是文字修辞的附庸;电视时代的视觉化政治说服成为主流,文字修辞退居其次;新媒体时代的政治传播则呈现狂欢化的视觉祛魅;未来的视觉修辞和文字修辞不再是"感性"与"理性"的二元对立,而是呈现综合修辞的融合趋势。
This paper believes visual rhetoric in political communication evolves in newspaper, TV and new media eras： in newspaper era, political visual rhetorics are subsidiaries of verbal rhetoric; in TV era, visualized political persuasion becomes mainstream, and verbal rhetoric retreats secondly; in new media era, political communication exhibits carnival visual disenchantment; the future of visual rhetoric and verbal rhetoric will no longer to be binary opposition of ＂sensibility＂ and ＂rationality＂, but demonstrate the trend of comprelaensive convergence.
作者
陈世华
刘晶
CHEN Shihua LIU Jing(School of Journalism ＆ Communication, Nanchang Universit School of Public Administration, Nanchang University)
出处
《国际新闻界》
CSSCI
北大核心
2017年第9期71-87,共17页
Chinese Journal of Journalism & Communication
基金
国家社科基金青年项目<中国政治视觉修辞的表征与提升策略研究>(项目编号:17CXW024)的研究成果~~
关键词
视觉修辞
政治传播
感性和理性
综合修辞
visual rhetoric, political communication, sensibility and rationality, comprehensive rhetoric.
