摘要
阅读推广是图书馆事业的重要组成部分,少年儿童图书馆是针对专属人群开展阅读推广的重要平台和阵地。媒体融合时代,在传统阅读推广的基础上,结合数字网络技术进一步拓展阅读推广范围和方式,力求达到良好的推广效果,是少年儿童图书馆工作的重心,也是推广全民阅读的重要手段。本文以江浙地区6家国家一级少年儿童图书馆的微信公众平台为例,通过数据统计,从传播内容、传播受众、传播方式等角度分析少年儿童图书馆微信公众平台阅读推广的效果,并提出相关建议。
Reading promotion is an important part of library, and children＇s library is the important platform and position for reading promotion aiming at special groups. In the age of media convergence, based on the traditional reading promotion, combining with the digital network technology and expanding the scope and method of promotion to achieve excellent promotion effects is the focus of children＇s library and is also the important mean of promoting nationwide reading. Taking the WeChat public platforms of 6 national first-class children＇s libraries in Jiangsu and Zhejiang as the example and based on the data statistics, this paper analyzes the effect of reading promotion on WeChat public platform of children＇s library from the perspectives of content, audience and communication way, and puts forward relevant suggestions.
出处
《图书馆工作与研究》
CSSCI
北大核心
2017年第10期110-117,共8页
Library Work and Study
基金
中国图书馆学会阅读推广课题项目"少儿图书馆微信公众平台阅读推广研究"(项目编号:2016B11)研究成果之一
