摘要
随着互联网特别是移动互联网的快速发展,基于互联网境域,企业应用虚拟形象进行品牌营销推广是一种树立品牌知名度,提升企业美誉的有效方法。虚拟形象继承了企业品牌艺术与文化价值,具有很强的特性与生命力,可有效促进消费者与企业沟通。企业品牌虚拟形象在互联网境域中进行推广与应用要遵守一定的方式方法才可准确地传递品牌价值,发挥作用。针对互联网特定境域,文章描述了虚拟形象设计原则及其推广应用方式。
With the rapid development of the Internet, especially the mobile Internet,based on the Internet environment,enterprise application of virtual image of brand marketing is a kind of effective method to establish brand awareness, enhance corporate reputation.Virtual image inherits enterprise brand art and culture value, has strong characteristics and vitality, and can effectively promote the communication between consumers and enterprises.Virtual enterprise brand image promotion and application to abide by certain ways to accurately convey the brand value in the Internet environment.In particular the Internet realm, this paper describes the design principle of virtual image and its application method.
出处
《现代信息科技》
2017年第1期110-111,119,共3页
Modern Information Technology
基金
浙江省教育厅科研项目(Y201328029)
浙江省高等教育课堂教学改革项目(kg20160416)
关键词
品牌形象
虚拟形象
网络
brand image
virtual image
network
