摘要
近年来,我国跨境电子商务作为新兴产业,高速发展。"一带一路"战略的提出与实施,更加助推了我国跨境电子商务出口业务的发展。目前,我国出口跨境电子商务目标市场集中、产品同质化竞争严重,跨境电子商务出口平台虽层出不穷,但平台市场占有率及转化率偏低。"一带一路"战略下,跨境电子商务出口平台商亟待把握机遇,优化平台设计,提升平台增值服务,构建平台发展的良好支撑体系,以此促进我国跨境电子商务出口业务的可持续发展,促进我国产业结构的转型和升级。
In recent years,China＇s cross-border e-commerce as a new industry has developed rapidly. The proposal and implementation of the ＂The Belt and Road＂strategy,futher promoted the development of China＇s export of cross-border e-commerce. At present,the target market is too concentrated and the product homogenization with vicious competition of China＇s export cross-border e-commerce. The cross-border e-commerce exports platform emerged constantly,but the market share and conversion rate is very low. In ＂ The Belt and Road＂strategy,the cross-border e-commerce export platform business should seize the opportunity,optimize the design of the platform,enhance the value-added services of the platform,and build a good support system of the platform,in order to promote the sustainable development of China＇s export of cross-border e-commerce,and push China＇s transformation and upgrading of industrial structure.
出处
《北京财贸职业学院学报》
2017年第5期27-32,共6页
Journal of Beijing College of Finance and Commerce
关键词
一带一路
跨境电子商务
出口平台
“The Belt and Road”
Cross-border e-commerce
Exports platform
