摘要
随着移动互联网技术的深入发展,"网红经济"作为一种新经济业态迅速吸引了众多社会公众的眼球,并日益繁荣。然而,当前网红经济也出现了内容低俗化、优质创作短缺、网络平台监管不力、法律法规不健全、网红征税机制缺乏、受资本操纵等等问题,需要通过提升网红自身道德文化素养、创新优秀文化作品、加强网络平台监管、健全法律法规、完善网红征税机制、审查资本准入等路径来构建网红经济良性生态圈。
With the deep development of mobile Internet technology, the ＇Internet Celebrity Economy＇ as a new economic format has rapidly attracted the eyes of many social publics, and it is increasingly prosperous. However, some problems about Internet Celebrity Economy have come up now, for example, the vulgar content, the shortage of high-quality creative, the poor supervision of network platform, the imperfect laws and regulations, the lack of Internet celebrity＇s tax system, manipulated by capital and so on. It is necessary to construct a benign ecosphere of Internet Celebrity Economy by enhancing personal moral accomplishment of internet celebrity, innovating excellent cultural works, strengthening network platform supervision, perfecting the laws and regulations, perfecting tax collection mechanism of Internet Celebrity and reviewing the capital access.
作者
许光
申洪根
XU Guang SHEN Honggen(Party School of Zhejiang Provincial Party Committee of China, CPC, Hangzhou, Zhejiang 311121, China)
出处
《城市学刊》
2017年第4期69-74,共6页
Journal of Urban Studies
关键词
互联网+
网红经济
商业模式
社会价值观
internet plus
internet celebrity economy
business model
social values
