摘要
运用文献资料、问卷调查、数据分析等方法,对足球运动发展、足球动漫产业与项目发展的现状及趋势进行研究,从足球的内容题材、运动技术、项目资源、投资融资、产业链构建等方面对上海市足球动漫的行业特点、项目运作模式、产业发展路径予以探析,旨在促进上海市足球动漫行业的快速、健康发展,最终寻找到一条经济效益与社会效益共同提升的创新发展路径。
Using various methods of literature,questionnaire,data analysis,combined with the status quo and trend of the development of football and soccer animation industry and project development,dialectical analysis of Shanghai City Football animation industry development opportunities and project operation,from a football theme,sports technology,project resources,investment,financing the construction of the industrial chain and other aspects of Shanghai City Football animation industry characteristics,project operation mode,the path of industrial development research,in order to break the bottleneck and the existing development pattern of Shanghai City Football animation industry,to achieve rapid and healthy development,and ultimately find a path of innovation and development of social and economic benefits of mutual promotion.
作者
段梦婷
宋昱
DUAN Meng-ting SONG Yu(School of Economic and Management, Shanghai University of Sport, Shanghai 200438, Chin)
出处
《体育研究与教育》
2017年第5期41-44,共4页
Sports Research and Education
基金
国家社会科学基金青年项目(16CTY008)
关键词
体育经济
足球动漫
创新发展
上海市
sport economy
soccer-animation
innovation and development
Shanghai
