摘要
2000年后韩国动画产业成功突围走向国际的重要因素是以政府的支援政策及其制定的相关促进法为基础,在商业上形成了世界性市场,在产品内容上形成风格多样、层次丰富的国际化作品。韩国动画从业人数少、国内市场狭小,资源有限。韩国政府通过设立中央与地方文化产业振兴院等专门机构——对内积极鼓励TV动画、动画短片、动画前沿领域探索,以丰富其动画类型、拓展本土动画国内市场占有率;规范韩国动画市场,资助动画产业的企划、投资、制作、营销、消费、人才培养等产业链建设。对外鼓励韩国动画金融投资公司携韩国动画制作公司积极展开国际合作,通过国际合作取得海外市场、获得人力资源、提高内容地域兼容性,逐渐适应国际市场,提高动画产品的国际认可度。通过韩国政府的引导及动画行业者的努力,韩国动画完成了合理的产业布局,获得了国际认可与产业突围。
Korean animation's successful breakthrough in the international market after 2000 can be attributed to governmental preferential policies and relevant promotional laws,on which a global market is formed in business and multi-styles and diverse categories of international products are shaped in content. The employees in animation,the domestic market and the resources are limited in Korea,so that the Korean government launched professional institutes connecting central and local cultural industries to promote explorations in TV animation,short animation films and frontier animation fields. In this way,the category of animation is enriched and the domestic animation market share is extended. In addition,the government regulates the domestic animation market,as well as funds the planning,investment,production,marketing,consumption,talent education and other animation industry chain. Furthermore,the government encourages Korean animation finance investment companies to cooperate internationally with Korean animation producers with the aim to,on the one side,acquire overseas market and human resources and on the other side,to improve the adaptability of content in order to adapt to the international market and to increase the international acceptance of its animation products. Korea thus has completed a reasonable industrial distribution of animation and earned international recognition and industrial breakthrough under the direction of the Korean government and with the effort of the animation practitioners.
出处
《民族艺术研究》
2017年第5期72-81,共10页
Ethnic Art Studies
基金
中南财经政法大学教学研究项目(项目编号:YB2015019)的阶段性研究成果~~
关键词
新世纪韩国动画
国家策略
产业布局
动画类型
国际合作
Korean animation in the new century
national strategy
industrial distribution
genre of anima tion
international collaboration
