摘要
在国际合作背景和对外经贸活动日趋复杂形势下,面对河北省优势产业过剩产能的实际,企业"走出去"的思路成了焦点,企业外宣翻译便成了桥梁。文章就企业外宣翻译提出其中存在的各种问题并给予应对策略,形成有效的理论,从而提升企业对外形象,提高竞争软实力,壮大企业外宣翻译人才队伍。
In the background of increasingly complex international cooperation and foreign trade activities,facing the actual excess capacity of advantageous industries in Hebei Province,the idea of ' going out' becomes the focus and enterprise publicity translation becomes the bridge. This paper puts forward the problems and countermeasures about the enterprise publicity translation,getting effective theories,so as to enhance the corporate image,promote the competitive strength,and expand the talent team of enterprise publicity translation.
基金
2016年度河北省社会科学发展研究课题"国际合作背景下企业外宣翻译服务河北省过剩产能‘走出去’的研究"的阶段性研究成果(项目编号:201604050204)
关键词
过剩产能
企业外宣翻译
应对策略
excess capacity
international enterprise publicity translation
countermeasures
