摘要
随着网络信息技术与各行业的深度融合,"互联网+"的时代全面来临。以移动互联网和"大数据"为代表的新媒体技术,不仅改变了文化产业发展环境和产业链,还深刻影响了文化消费模式,极大地拓展了文化消费空间。基于此,文章选择以"线上"和"线下"两类文化群体差异化的视角,利用线性回归模型考察了"互联网+"背景下文化资本对居民文化消费行为的影响。并经过实证检验得出文化资本、机会成本都是居民文化消费行为临街抉择的重要因素的结论,进而提出"互联网+"背景下持续扩大文化消费规模,促进文化产业发展的政策建议。
With the profound integration between internet information technology and various professions, the era of internet ＋ is entirely coming. New media technology represented by mobile internet and big data not only changes the environment of cultural industry and industrial chain, but also profoundly influences the cultural consumption mode, and furthermore extremely expands the cultural consumption space. Based on this, we compare online and offline cultural consumer groups, and we investigate the impact of cultural capital upon residents cultural consumption behavior in internet ＋ context. And we state that cultural capital, opportunity costs are significant factors for residents to make decisions on street. And we further provide some propositions to promote cultural industry development.
出处
《艺术百家》
CSSCI
北大核心
2017年第5期39-46,共8页
Hundred Schools In Arts
