摘要
零售是一种便利经济,是一种销售智慧。本文在介绍李飞的八次零售革命论、颜艳春的三次零售革命论及王成荣的四次零售革命论的基础上,回顾了世界零售史上的四次革命,并对照我国零售业的演进过程,对刘强东的零售基础设施论及张近东的三次零售革命论进行分析,以期对零售变革的未来发展与第五次零售革命做出合理预测。
Retail is an economy of convenience and wisdom. Based on different theories proposed by Li Fei, Yan Yanchun and Wang Chengrong, this paper reviews the four historical stages of retail revolution in the world, analyzes Liu Qiangdong＇s retail infrastructure theory and Zhang Jindong＇s three retail revolutions theory according to the evolution of China＇s retail industry, and makes a reasonable pridiction about the future development of retail reform.
作者
周勇
ZHOU Yong(Shanghai Business School, Shanghai 200235, Chin)
出处
《上海商学院学报》
2017年第4期1-13,共13页
Business Economic Review
关键词
零售
零售革命
零售史
retail, retail revolution, history of retail
