摘要
新闻的视听语言在移动传播中呈现何种特征,是探究移动时代传播规律的重要议题。以往研究中,一类范式为从美学或行业规则的角度对新闻视听语言的意味或效果进行解读;另一类为实证范式,多以小样本被试参与实验或以抽样调查得出的收视数据作为依据。本研究突破上述局限,在大数据背景下获取实际观看数据,对视听文本与观看数据进行多元逐步回归分析。研究发现,传统的电视新闻生产的惯性尚在移动平台延续,而由于移动媒体的特有性质,奠定于电影时代、在电视新闻时代被认为对受众意味着具有吸引力,或者彰显新闻专业性的大部分视听语言要素,对移动端的实际收视并不具有正面效果。
One of the key issues when exploring the rules of mobile communication is to find out the appearance of news report's audio-visual language in the domain of mobile communication. In terms of breakthrough, on the one hand, this research is different from the former ones which put more emphasis on aesthetic understanding and ought-to-be rules; on the other hand, in the background of big data, it uses research methods other than experimental method and sampling method so as to achieve new findings. This research found that television production's inertia is continued on the mobile platform, and due to mobile media's features, a lot of audio-visual language elements which were established in the film era, and deemed to be attractive to the audience or showed journalistic professionalism in the television news era, did not have positive effect on audiences' actual preferences.
出处
《新闻大学》
CSSCI
北大核心
2017年第5期52-60,共9页
Journalism Research
基金
国家社科基金青年项目"党报在移动智能终端上的传播效果研究"(项目编号:16CXW006)阶段性研究成果
关键词
移动传播
视听语言
两会
mobile communication
audio-visual language
NPC & CPPCC
