摘要
针对考虑投标方心理行为的投标报价决策问题,给出了一种基于前景理论的决策方法。在考虑投标价格服从正态分布的情形下确定备选投标报价方案;构建了投标方针对各备选投标报价方案的期望利润函数;在此基础上,依据前景理论的价值函数和权重函数,分别计算出各备选投标报价方案的前景值和权重;进一步确定了各备选投标报价方案的综合前景值,依据综合前景值确定投标方的最优投标价格;并通过算例说明了该方法的可用性。
A method for bid price decision making is proposed considering the psychological behaviors of bidder based on the prospect theory. First,under the assumption that bid price follows the normal distribution,the bid price alternatives can be determined. Then the expected profit function of bidder is determined for each alternative bid price. Furthermore,the prospect value and weight can be determined with respect to each alternative bid price according to the value function and weight function of prospect theory. The comprehensive prospect value can be determined for each alternative bid price. At last, the optimal bid price can be determined. An example is used to illustrate the feasibility of the proposed method in this paper.
出处
《工程管理学报》
2017年第5期19-23,共5页
Journal of Engineering Management
基金
国家自然科学基金面上项目(71271049)
关键词
投标报价
心理行为
正态分布
前景理论
决策方法
bid price
psychological behaviors
normal distribution
prospect theory
decision making method
