摘要
《健康产业互联网创业》课程通过介绍健康产业互联网创业的相关政策环境、互联网医疗的商业模式及行业法律监管等基本知识内容,运用跟踪调查式案例分析学习法、翻转课堂与Seminar研讨相融合、模拟商业路演等教学方法,重点加强学生创业实践能力的培训,使学生了解健康产业互联网创业的机会与挑战,提高学生的商业洞察力,培养学生结合医药院校行业背景的创新创业能力。
The course mainly introduces the policies environment of Internet entrepreneurship in health care industry, the Internet business model of health care industry and related regulations in this industry. The course uses tracking of case analysis learning method, flipping the classroom with Seminar discussion and simulating commercial roadshow teaching methods. The course focus on strengthening students＇ entrepreneurship practice ability training, making the students understand the business opportunities and challenges of Internet entrepreneurship in health care industry , improving the students＇ business insight, in order to make the students combine their medical background to im- prove their entrepreneurial and creative ability.
出处
《医学教育研究与实践》
2017年第6期828-831,共4页
Medical Education Research and Practice
基金
北京中医药大学首批创新创业教育课程建设项目
北京高等学校青年英才计划项目(YETP0801)
关键词
健康产业
互联网创业
课程
教学设计
health care industry
Internet entrepreneurship
course
teaching design
