摘要
随着我国P2P(Peer-to-Peer)行业规模不断扩大,问题平台数也不断增加。对于一般投资人而言,行业内透明度低,P2P公司相关数据只能通过在线网络获得,且数据量比较有限,这不利于建立投资人信心。因而,基于在线可获取数据评价P2P公司综合实力的研究有助于提高一般投资人的甄别能力。以P2P公司综合实力为评价对象,采用AHP-模糊综合评价法构建基于在线可获取数据的评价模型,并选择某家P2P公司代入模型,所得评价结果符合实际情况,进而给出该公司的改进建议。
Recently,although the scale of P2 P industry is rapidly expanding,the number of bankrupt platforms is also getting higher. Besides,P2 P industry has a low transparency for the general investors so that they can only get limited data through the online network,which is difficult for them to establish confidence of the companies they have invested on. Therefore,it is necessary to carry out research to evaluate P2 P companies based on available online network data and help investors enhance judging ability. This research aims to propose a model of evaluating the comprehensive strength of P2 P companies based on available online network data by using AHPfuzzy comprehensive evaluation method. In addition,to verify the correctness and feasibility of the model,the related data of a P2 P lending company is collected to calculate and analyze. The results show that the evaluation is fairly consistent with the actual situation,and suggestions are provided for the company.
出处
《北京邮电大学学报（社会科学版）》
2017年第5期42-51,共10页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
基金
中央高校基本科研业务费专项资金项目(2014ZD02-1)
关键词
P2P
网贷行业
网络可获取数据
综合评价
P2P
network loan industry
available online network data
comprehensive evaluation
