摘要
微媒体作为校园文化建设的重要平台,对促进高职院校校园文化建设有重要的现实意义。然而在借助微媒体进行校园文化建设的过程中,出现的诸如忽视微媒体的作用、微媒体在校园文化建设中的作用过于分散、内容缺乏吸引力、组织机构不健全和人才队伍建设滞后等问题,需要从搭建校园文化"微"平台体系、注重内涵建设、健全管理机制、加强人才队伍建设和塑造校园文化品牌入手,以促进"微时代"下高职院校校园文化的繁荣发展。
Micro-media is an important platform for the construction of campus culture,which is of great practical significance to promote the construction of campus culture in higher vocational colleges.However,in the process of the construction of campus culture with micro-media,we will encounter some problems,such as neglecting the role of micro-media,the role of micromedia in the construction of campus culture is too scattered,content is unattractive,imperfect organization and the construction of talent team lags behind.In order to solve these problems,we need to build micro media platform system of campus culture,pay attention to the connotation construction,improve the management mechanism,strengthen the construction of talent team and shape the brand of campus culture.Only in this way can we promote the prosperity and development of the campus culture in higher vocational colleges under the ＂micro-age＂.
出处
《杨凌职业技术学院学报》
2017年第4期94-96,共3页
Journal of Yangling Vocational & Technical College
关键词
高职院校
校园文化
“微”平台
存在问题
应对策略
higher vocational colleges
campus culture
micro-media platform
problems
strategies
