摘要
"互联网+"成为新时期体育文化建构和产业延伸关键词,"互联网+体育"逐渐形成。冬奥会的申办成功给我国冬季运动发展带来契机,但冬季项目尤其是冰球运动的文化根基和发展现状而言,我国与北美传统优势强国之间存在较大差距。基于上述背景和发展要求,主要采用文献资料法、例证比较法等研究方法,运用胡塞尔"视域"概念及《冰雪运动发展规划(2016—2025年)》,借鉴北美冰球运动泛文化发展现状,提出适于我国"互联网+"和冬奥项目自身发展要求的拓延策略,最终提出3点建议:群众参与的前提是政策助力,希望有关冬季项目政策能够出台更多有利于泛文化发展和全民普及的相关内容;媒体报道需更进一步加强,目前新闻类内容较多,文化类内容仍有待挖掘;借助产业链发展形态,促进冰雪产业与其他产业、国际合作等交流接轨,实现全球化的文化传播样态和理念。
＂Internet ＋ ＂has become a keyword of sports culture construction and industrial extension in the new period,and ＂Internet ＋ sports＂is gradually formed. The successful bid for the Winter Olympics has brought opportunities for the development of winter sports in China; in terms of cultural foundation and development status of winter sports especially ice hockey,there is a big gap between China and the North American. Based on the above,this study drew on the experience of ice hockey pan-culture,and put forward suitable suggestions for the development of China＇s＂Internet ＋ ＂and sports event in Winter Olympics by the methods of literature review,exemplification,comparison and inductive deduction,and by the Husserl＇s concept of ＂horizon＂and ＂The Ice and Snow Sports Development Plan（ 2016-2025） ＂. The suggestions were that the premise of public participation is policy assistance,the relevant winter project policies should include more content conductive to pan-culture development and universal coverage; media reports need to be further strengthened,the current news content is more,and cultural content still needs to be excavated; with the development of industrial chain,we can promote the integration of ice and snow industry with other industries,other countries and so on,and realize the cultural dissemination and concept of globalization.
出处
《北京体育大学学报》
CSSCI
北大核心
2017年第11期16-21,共6页
Journal of Beijing Sport University
关键词
冰球运动
“互联网+”
视域认知
文化孵值
北美冰球
泛文化
ice hockey
＂Internet ＋ ＂
from the perspective of cognition
cultural values
the North American ice hockey
pan culture
