摘要
传统蜡染业的发展面临着诸多问题。梳理了蜡染业的发展现状及问题,以设计创新为手段,探讨了传统蜡染在现代社会背景下的发展思路。企业应积极地通过设计创新拓展蜡染产品类别,探索传统艺术与现代审美结合的方式,积极进行工艺推广和品牌宣传,努力从封闭的地域性市场向依靠信息渠道销售方式转变。
Traditional batik industry is facing many development problems. The current situation and problems of batik industry was reviewed, and its development methods under the background of modem society was discussed. Enterprises should actively develop batik products through design innovation, explore the combination of traditional art and modem aesthetics, actively promote the process and brand promotion, and make efforts to transform from closed regional market to information based channel.
出处
《染整技术》
CAS
北大核心
2017年第11期4-8,共5页
Textile Dyeing and Finishing Journal
基金
教育部人文社会科学研究青年基金项目(17YJC760044)
2017江苏省社会科学青年基金项目(17GLC008)
江苏省高校哲学社会科学研究项目(2015SJB039)
江苏省研究生培养创新工程资助项目(KYLX15_0900)
重庆市教育委员会人文社会科学研究项目(13SKG11)
关键词
设计创新
蜡染
发展策略
design innovation
batik
development strategies
