摘要
微信公众平台推出至今,使用人数众多,影响较大。各高校陆续注册和运营官方微信公众平台,且功能和内容丰富多彩,在高校宣传工作中逐渐占据重要位置。通过对高校微信公众平台的现状、运营特点、存在问题及解决方法等进行研究分析,提出促进高校微信公众平台建设和发展的建议,以供参考。
We Chat public platform has a large number of users,having a great influence since it has been launched.Colleges and universities successively register and operate on the official We Chat public platform.With its rich and colorful functions and content,the platform is gradually occupying an important position in the propaganda work of colleges and universities.The article analyzes the current situation,operation characteristics,existing problems and solutions of the We Chat public platform in colleges and universities,giving some suggestions for reference to promote the construction and development of We Chat public platform in colleges and universities.
出处
《常州信息职业技术学院学报》
2017年第6期42-44,共3页
Journal of Changzhou College of Information Technology
关键词
高校
微信公众平台
运营
colleges and universities
We Chat public platform
operation
