摘要
针对目前我国发展前景广阔的房车旅游,以安徽省为例,运用SWOT分析法,对安徽省房车旅游发展的优势、弱势、机遇、威胁等内外部因素进行具体分析,并提出促进安徽省房车旅游发展的对策建议,如加强房车租赁网络建设,密切政府企业合作;加快房车营地开发建设,完善配套服务设施;鼓励房车旅游企业发展,完善房车产业链;加大房车旅游宣传力度,提高房车的知名度;完善房车相关政策法规,加强房车安全管理。
This paper makes a case study of Anhui Province based on SWOT method to analyze the strength, weakness, opportunity and threat of Anhui’s RV （recreation vehicle） tourism in its development, which has a good prospect at present. Then it proposes some countermeasures to promote the development of Anhui’s RV tourism, for example, enhancing RV rent network construction and improving cooperation between government and enterprises; accelerating RV camp development and construction and optimizing supporting service facilities; encouraging the development of RV tourism enterprises and improving RV industrial chain; putting more efforts to publicize RV tourism and increasing the awareness of RV; perfecting relevant policies and regulations to strengthen the safety management on RV.
基金
国家自然科学基金资助项目(41571139)
