摘要
目的:本文主要是以岭南手信包装设计为例,对地域文化视觉符号的提炼进行研究,为今后对地域文化视觉符号的提炼以及视觉符号的应用提供参考。方法:结合岭南地区的文化历史背景与特色文化形式,将手信作为载体,对如何提炼出同时具有现代文化意义与地域文化特色的视觉符号进行研究。结论:手信包装设计承载着浓浓的地域文化,不论是在包装形式还是文化品位上,手信包装都应该要将其所具有的地域特色表现出来,运用独特的情感与手法来进行包装设计,让地域文化视觉符号将一个地方的地域文化魅力充分展现出来。
Objective： this article mainly in lingnan hand letter packaging design as an example, the study of regional culture visual symbol refining, extraction of visual symbols for the future of regional culture, and provide reference for the application of visual symbols. Methods： in combination with the cultural and historical background of the lingnan area and feature attractions, comprehensive, of which features the characteristics of snacks will hand letter as the carrier, how to extract and modern cultural significance and the characteristics of regional culture to study the visual symbol. Conclusion： hand letter packaging design bearing the strong regional culture, both in the packaging form and cultural taste, letter hand packing should be to have local characteristics, use of unique emotion and technique for packaging design, make the below culture visual symbols will be a place of regional culture charm fully.
出处
《设计》
2018年第1期17-18,共2页
Design
基金
北京理工大学珠海学院科研发展基金研究项目"基于珠澳两地文化的手信市场对比与手信设计研究"(项目编号:XK-2015-07)项目的阶段性研究成果
关键词
手信包装
地域文化
视觉符号
提炼
Hand letter packaging Regional culture Visual symbol Refining
