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地域性特色农产品包装设计研究——以台湾花莲为例 被引量:12

STUDY ON PACKAGING DESIGN OF AGRICULTURAL PRODUCTS WITH REGIONAL CHARACTERISTICS——TAKING TAIWAN HUALIEN AS AN EXAMPLE
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摘要 花莲地区发展友善农业,绿色有机农产更受到大众的青睐。笔者在台湾游学期间深入花莲地区调研,并与中原大学山水品牌设计实验室的设计师一同探讨完成了花莲县政府委托的花莲农产品包装设计项目。文章通过对花莲资料的整理,对现有的农产品的包装设计进行了分析,利用现代包装设计思维和直观的视觉元素相结合的方式,使"花莲农产"包装的审美价值与实用性完美结合,以此提升花莲农产品包装的品质,为其带来更大的经济效益。 Friendly agriculture develops in the region of Hualien, and the green organic agricultural products of which becomes more and more popular. The author made a deep research in Hualien Taiwan during her study tours in Taiwan. And she discussed and complete the Hualien agricultural product packaging design project commissioned by the Hualien County Government together with the designer from Chung Yuan Christian University's Landscape Brand Design Laboratory. This paper analyzes the packaging design of the existing agricultural products on basis of data collected from Hualien, tt combined the aesthetic value with practicality of "Hualien agricultural products" package perfectly by method of combining modern packaging design thinking with intuitive visual elements, in order to improve the quality of Hualien agricultural product packaging and bring more economic benefits.
出处 《设计》 2018年第1期106-107,共2页 Design
关键词 花莲 农产品 包装设计 Hualien Agricultural products Packing design
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