摘要
在Web3.0时代,网络营销不仅具有独特的优势,而且还具有精准、社会化和整合营销的特征,网络营销已经成为外贸企业的必然选择。由于外贸企业还存在营销思想僵化、忽视线下与线上营销的融合、专业人才缺乏、法律制度体系不完善等问题,外贸企业应抓住网络营销的机遇,制定适应网络时代发展要求的营销策略。
In the era of Web3.0, compared with the traditional marketing, the network marketing has not only the unique advantages, but also the characteristics of precision, socialization and integrated marketing. It has become an inevitable choice for foreign trade enterprises. Because the foreign trade enterprises still have some problems such as rigid marketing ideas, ignoring the integration of offline and online marketing, lack of professional personnel, not perfect legal system and so on. The foreign trade enterprises should seize the opportunity of network marketing and formulate marketing strategies to meet the requirements of the development of network times.
出处
《重庆电子工程职业学院学报》
2017年第6期25-28,共4页
Journal of Chongqing College of Electronic Engineering
关键词
互联网
外贸企业
网络营销
营销理念
Internet
foreign trade enterprises
network marketing
marketing concept
marketing model
