摘要
本文分析了在"互联网+"共享经济背景下,我国共享单车企业的"客户锁定"问题,基于转移成本视角对共享单车企业如何提高用户粘性和扩大用户规模进行系统分析。采用实例对比分析的方法,从用户行为的角度探讨影响用户选择共享单车的因素,并据此为共享单车企业营销提出相应建议。
This paper explores the problem of ＂customer lock-in＂ facing the bike-sharing operators in our country under the background of the ＂Internet Plus＂ sharing economy and comprehensively analyzes on how they can improve the stickiness and scale of users from the transfer cost perspective. With a case-comparison method, this paper discusses the factors that influence the users＇ choice of bicycles from the perspective of user behavior, and accordingly puts forward suggestions for the marketing of the bike- sharing enterprises.
出处
《学术前沿》
CSSCI
2017年第24期112-115,共4页
Frontiers
基金
国家社会科学基金项目"转移成本视角下高科技企业客户锁定机制及战略研究"的阶段性成果
项目批准号:12BGL046
关键词
共享单车
转移成本
客户锁定
Bike-sharing, transfer costs, customer lock-in
