摘要
考虑到消费者对绿色产品和普通产品的偏好程度不同,对消费者的类型进行细分,运用价格歧视理论,构建了绿色产品的歧视定价模型.通过对定价模型进行数值仿真和消费者偏好系数的敏感性分析,分析了消费者细分区间对定价、需求量及利润的影响,并比较了常规定价和歧视定价策略下需求量之间的关系.研究表明:区间需求量与该区间消费者的比例及普通消费者的消费水平正相关,且随着消费者细分区间的增加,绿色产品的区间需求量随之降低,所以,常规定价策略下绿色产品制造商的利润较高;在普通产品的生产成本较小时,普通产品的区间需求量随之增加,歧视定价策略下普通产品制造商的利润较高.
Considering the difference preference of consumers for green product and ordinary product, consumers are divided into many types. A discriminatory pricing model is established by price discrimination theory. Meanwhile, numerical simulation and sensitivity analysis of consumer preferences in the pricing model is futher conducted to explore the influence of consumer segmentation interval on pricing, demands and profit. And the relationship between demands in conventional pricing and discriminatory pricing is also compared. The results show that the interval of demand is positively correlated with the proportion of consumer and the consumption level of ordinary consumer. Interval demand of green products is negatively correlated with subdivision interval. So,the profit of green product manufacturer is higher on conventional pricing strategy. And the interval demand of ordinary products is correlated with subdivision interval when the production cost of ordinary product is lower, and the profit of ordinary product manufacturer is higher on discriminatory pricing strategy.
出处
《数学的实践与认识》
北大核心
2017年第24期94-101,共8页
Mathematics in Practice and Theory
基金
国家民委人文社科重点基地科研项目
北方民族大学培养人员科研启动项目
教育部人文社会科学基金资助项目(16YJA630017)
关键词
消费者偏好
歧视定价
消费水平
consumer preference
discriminatory pricing
level of consumption
