摘要
文章对目前市场上消费者对家具的需求进行了分析,不同的家具会对消费者产生不同的视觉感受和心理感受,进而影响消费者的购买意向。文章简要概述了眼动追踪技术和意象语意的发展和应用领域,并对结合两者在家具设计应用中的必要性和发展趋势进行了评述和展望。通过研究结合眼动和意象语意在家具材料、色彩、形态方面的应用,从客观视觉和主观评价两方面来得知消费者喜好,由此探析家具设计发展新方向,为家具的视觉因素和情感因素的创新设计提供科学提示和理论指导。
The article analyzes the consumers＇ demand for thmiture in the current market. It＇s told that different furniture will produce different visual feelings and psychological feelings for consumers, thus affecting consumers＇ purchasing intention. The article summarizes the development and application area of the eye-tracking technique and semantic differential, discusses the necessity and development trend in combination both of them on the application of furniture design, also proposes prospect. Through studying the application of eye-tracking and semantic differential to the furniture material, color and shape, the consumers＇ preference can be known fi＇om objective and subjective evaluation, so as to explore the new direction of furniture design, and provide science suggestion and theoretical direction for furniture visual element and emotional element innovation design.
出处
《家具与室内装饰》
2017年第12期56-57,共2页
Furniture & Interior Design
基金
北京市教育委员会共建项目
关键词
眼动技术
意象语意
视觉评价
情感认知
家具设计
Eye-tracking technology
Semantic Differential
Visual Evaluation
Emotional C%mitive
Furniture Design
