摘要
根据对佛山市民的问卷调查,大众对非遗的认知与客观实物和实景地点紧密相连,对实用性和参与性较强的项目接受程度较高;新兴媒体与网络社交对非遗传播和传承的影响力比预期低,静态展示与互动参与依然是非遗传播最有效的途径,与非遗相关的文化消费市场基础薄弱;大众对非遗文化价值的认同感和对非遗意识形态功能作用的肯定程度较高,但具体参与和实践多集中在兴趣爱好层面,政府引导不够和传承人缺失是非遗发展的最大阻力。因此,大众视角下非遗保护与传承的整体性需关注物与物之间的联系,培育与非遗相关的文化消费市场、提高与非遗相关产品的市场竞争力,在政府引导与支持下实现专业传承与兴趣传承的相互促进。
According to the questionnaire survey of Foshan citizens, this paper concludes that the mass cognitions of intangible cultural heritage are closely related to the objective materials and the real situations,and the acceptance of the project with practicability and participation is higher. New media and social networking have less influence on the transmission and inheritance of intangible cultural heritage than expected. Static display and interactive participation are still the most effective ways of intangible cultural heritage dissemination and the cultural consumption market related to intangible cultural heritage is weak. The public affirms the cultural value and the ideological function of intangible cultural heritage, but their participations are focused on interest. Lack of government guidance and lack of successors are the biggest obstacles to the development of intangible cultural heritage. The public believes that culture and spirit are the values of Wushu, which is different from the attack skill, and the ways of protecting and inheriting Wushu are comparatively conservative. From the mass perspective, the integrality of the protection and inheritance of intangible cultural heritage should pay attention to the relation between objects and objects cultivate cultural consumption market and improve the market competitiveness of cultural products. Under the guidance and support of the government, professional inheritance and interest inheritance promote each other.
基金
广东省党校行政学院系统科研规划项目(17WX02)
佛山市社科规划项目(2017-GJ44)
关键词
大众视角
非物质文化遗产
认知
保护
传承
the mass perspective
intangible cultural heritage
cognitions
protect
inherit
