摘要
在回顾海南省热带农业信息传播发展历程的基础上,从高普及率和用户广覆盖度、开放性、信息传播的"病毒性"特点、传播对象的针对性、移动信息库5个方面分析了微信优势与海南热带农业信息传播要求的契合,最后提出了促进海南热带农业信息传播的一些对策:发挥政府职能、大力扶持微信服务产业、加强海南热带农业微信公众平台运营人才培养、优化海南热带农业微信公众平台的推广策略、建立海南热带农业微信公众平台的信息收集反馈机制等。
Based on reviewing the development history of tropical agriculture information's dissemination in Hainan,from five aspects of high popularity and user's wide coverage,openness,the virus characteristics of information dissemination,the pertinence of communication objects and mobile information database,this paper analyzed the combination of the advantages of WeChat with the information dissemination requirements of tropical agriculture in Hainan. Finally,we put forward some countermeasures for promoting the development of tropical agriculture information dissemination in Hainan,such as supporting the WeChat service industry by playing the functions of government,strengthening the tropical agriculture of WeChat public platform operators' training in Hainan,optimizing the WeChat public platform's promotion strategy for tropical agriculture of Hainan,establishing information collecting and feedback mechanism of WeChat public platform for tropical agriculture in Hainan.
出处
《安徽农业科学》
CAS
2018年第4期195-197,共3页
Journal of Anhui Agricultural Sciences
基金
海南省重点研发计划项目(ZDYF2016011
ZDYF2017152)
中央级公益性科研院所基本科研业务费专项-中国热带农业科学院院级创新团队项目(1630072017003)
关键词
微信
海南
热带
农业信息
WeChat
Hainan
Tropical zone
Agriculture information
