摘要
互联网产业的飞速发展带来了人类信息社会的结构性变化,各类垂直产业不断突破彼此界限,实现了串联贯通。互联网时代和知识经济时代的并行进一步推动了上游内容产业的互联网化与互联网产业的内容版图扩张。尽管拥有雄厚的内容资源与悠久的行业发展历史,传统出版业的编辑中心论思维和线性个体化经营思路的局限性依然使传统出版业在互联网浪潮中左支右绌。文章在现有媒体平台相关研究基础上,以作者、内容与读者资源为立足点,分析研究国内出版业的平台化转型探索,探讨传统出版业应如何顺应内容行业的平台化发展趋势,借力或造力建构出版业的生态平台,以实现自身的良性发展。
With the rapid development of Intemet industry, the information society has been experiencing a structural change. As we can see, consumer industries continuously break the traditional boundaries reciprocally, thus realizing the connecting effects, accompanied by the irreversible trend of internetization in content industries. Although traditional publishing industry owns abundant content resources and has a long developing history, its drawbacks of editor-centered practice and linear logic of individualized management are still exposed in front of internet industries. Based on the background of e-commerce platforms foraying into the publishing industry, this article analyzes the hardships of the transformation that traditional publishers may face when competing against e-commerce platforms, and demonstrates ideas of platform development in publishing industry as well. Apart from that, it also includes the practical value and potential difficulties e-commerce platform may face in the implementation process, facing the fierce competition of market.
出处
《编辑之友》
CSSCI
北大核心
2018年第2期37-43,共7页
Editorial Friend
关键词
出版
阅读
平台型媒体
去中介化
publishing
reading
platform media
disintermediation
