摘要
语言学视角下对规避责难话语的研究并不多见。现有分析方法主要来自批评话语分析领域,且语料多为零散的政治话语。鉴于此,论文选取肯德基在"速鸡门"事件后官方发布的《致广大消费者的公开信》这一完整语篇,以Sell提出的"书面语篇礼貌"问题为切入点,借用Leech的"宏观礼貌策略"具体诠释了规避责难如何在官方最高层次运作,进而初步构建规避责难话语的语篇礼貌分析框架,并验证了该框架的可操作性和有效性。
Linguistic aspects of blame avoidance are not yet to be studied by discourse analysts in great detail. The present analytical methods are mainly from the field of critical discourse analysis,and most of the data selected are excerpts from political discourse.In this article, I use a complete textual example from KFC to illustrate how blame avoidance works at the highest level of administration. Using the term ＂text politeness＂ by Sell and offering a new interpretation of ＂grand strategy of politeness＂by Leech, we try to propose a framework of text politeness, and its practicability and effectiveness are examined.
出处
《语言教育》
2018年第1期52-57,共6页
Language Education
关键词
规避责难话语
语篇礼貌
选择式礼貌
呈现式礼貌
discourse of blame avoidance
text politeness
selectional politeness
presentational politeness
