摘要
基于动态能力范式视角,采用案例研究法分析S集团从代工(OEM)向自主品牌生产(OBM)成功转型升级中资源基础的转变过程,总结提出针对科技代工企业转型升级的相关建议。
The article based on dynamic capabilities perspective, using the case analysis method to study the S group＇s successful transition and upgrading from OEM to the independent brand manufacturing （OBM） and the transformation process of basic resource.This paper summarizes the suggestions for the transformation and upgrading of OEM enterprises.
出处
《科技管理研究》
CSSCI
北大核心
2018年第5期153-158,共6页
Science and Technology Management Research
