摘要
兴化垛田的传统农业系统是全球重要农业文化遗产,已成为兴化市的首要旅游吸引物。本文基于网络游记,对兴化垛田景区游客及其行为进行了初步分析,发现目前兴化垛田旅游发展存在以下问题：客源市场高度集中、季节性仍为旅游发展瓶颈、旅游活动与文化结合度低、周边农家乐缺乏规范管理以及交通亟待改善,并提出了相应的对策。
As one of Globally-important Ingenious Agricultural Heritage Systems, Xinghua Duotian tradi-tional agricultural system has become the first tourist attraction in Xinghua. This paper gives out a primary analysis on the tourists of Xinghua Duotian scenic spot and their behavior based on network travel notes, fol-lowing problems were found during the tourism development of Xinghua Duotian： the high concentration degree of tourist market, the bottleneck seasonal of tourism development, the low combination of tourism activities and culture, the lack of standard management of suburban farmhouses, and an urgent need for improve the traf-fic, meanwhile put forward corresponding countermeasures.
出处
《特区经济》
2018年第2期84-87,共4页
Special Zone Economy
关键词
网络游记
旅游发展
农业文化遗产
兴化垛田
network travel notes
tourism development
agricultural cultural heritage
Xinghua Duotian
