摘要
在对"传播影响力"及第二层次"跨文化传播影响力"内涵进行分析的基础上,提出"孔子学院跨文化传播影响力"是个动态、双向博弈、多维取向的过程,其结果呈现为正面、负面、中性的多维取向。从阴阳视角对孔子学院跨文化传播影响力中自我形象与他者形象的理论关系进行解读,孔子学院的跨文化传播影响力既是过程也是结果的体现。现实中的孔子学院跨文化传播影响力正如阴阳两面,呈现为自我形象与他者形象的复合,两者相互矛盾。基于跨文化研究的要义,旨在以共同性为目标寻求视域创新,超越自我形象与他者形象的博弈,从视域创新角度厘清孔子学院跨文化传播影响力的实质,并以AMO三因素为理论框架,寻求提升孔子学院跨文化传播影响力的途径。
This paper points out the Confucius Institute＇s（ CI＇s） influence of intercultural communication is a dynamic,mutual game and multi-dimensional orientation process. The CI＇s influence of intercultural communication can be viewed as the embodiment of process and results. The result would present as multidimensional orientation,including positive,negative and neutral orientation. The CI＇s influence of intercultural communication,in reality,is just like the two sides of Yin and Yang,appearing as the composite of self-perceived image and other-perceived image. We make an explanation about the theoretical relationship between self-perceived image and other-perceived image which exist in the CI＇s influence of intercultural communication through using the Yin-Yang perspective. Based on the essence of cross-cultural studies,this paper aims to seek perspective innovation with common goals,beyond the game between self-perceived image and other-perceived image,helping readers to understand the essence of CI＇s influence of intercultural communication with perspective innovation and finding ways to enhance the CI＇s influence of intercultural communication based on the theoretical framework of AMO three factors.
作者
何国华
安然
HE Guo-hua AN Ran(1. School of Business Administration, South China University of Technology, Guangzhou 510006, Guangdong, China; 2. School of International Education, South China University of Technology, Guangzhou 510006, Guangdong, Chin)
出处
《华南理工大学学报（社会科学版）》
2018年第1期81-89,共9页
Journal of South China University of Technology(Social Science Edition)
基金
国家社科基金重大项目"孔子学院跨文化传播与管理研究"(16ZDA221)
关键词
孔子学院
跨文化传播
影响力
自我形象
他者形象
Confucius Institute
intercuhural communication
influence
self-perceived image
other-perceived image
