摘要
科普旅游是旅游业的重要组成部分,也是展示一个国家经济实力和文明程度的重要窗口。地质公园是旅游业发展的一个新的经济增长点。中国房山世界地质公园具有丰富的地质遗迹资源,蕴含着巨大的科普旅游发展潜力。本文采用SWOT分析方法,对中国房山世界地质公园的优势、劣势、机遇和挑战进行了可行性分析,探讨开发差异性产品、创建立体营销模式等适合该公园科普旅游的发展策略。
Tourism for popular science is an important part of the tourism, and also is an important window of a country demonstrating the economic strength and the degree of civilization. Geopark is a new economic growth point of tourism development. Fangshan Global Geopark is rich in geological heritage resources,and contains a huge potential for tourism development. Using the SWOT analysis method, this paper analyzes internal strengths, weakneeses and external opportunities, threats of the Fangshan Global Geopark through field investigation, and puts forward an appropriate developing planning, which includes differentiated product development marketing mode design, and other strategies. Meantime, the authors provide a useful reference for the rational development of popular science tourism resources.
作者
王莉
康静
章茵
刘澜
WANG Li1,2 , KANG Jingl,2 , ZHANG Yinl,2 , LIU Lan1,2(1. National Geological Library of China, Beijing 100083, China~ 2. Geoscience Documentation Center, China Geological Survey, Beijing 100083, Chin)
出处
《中国矿业》
北大核心
2018年第4期37-39,52,共4页
China Mining Magazine
基金
"地学情报综合研究与产品研发"二级项目资助(编号:DD20160354)
