摘要
文章通过问卷调查的方式,对宁波清塘村进行古村落旅游供给与游客旅游意愿的调研。通过对数据及相关资料的分析,得到以下结果:第一,古村落旅游供给包含"主题活动""休闲设施及服务""购物消费""自然环境""生活环境""建筑及基础设施"六个维度;第二,游客对古村落旅游供给中的自然环境维度关注最高,其次为建筑及基础设施、休闲设施及服务;第三,古村落旅游供给与游客旅游意愿呈中等程度正相关,在具体维度上,自然环境与游客旅游意愿的相关系数最高,其次为购物消费、生活环境等。在此基础上,提出古村落旅游开发与利用的建议:重视古村落自然环境的保护和利用;完善旅游服务设施,提供良好旅游体验;适当控制购物消费,保持古村落原始氛围。
By the method of questionnaire survey,we do some research about Tourism Supply of Ancient Village and Tourism Intention of tourists in Qingtang Ancient Village.Based on the first-hand survey data,the results are as follows：first and foremost,Tourism Supply of Ancient Villages contains six dimensions,namely,theme activities;leisure facilities and service;shopping consumption;natural environment;living environment;construction and infrastructure.Secondly,natural environment has the highest attention to tourists,then followed by construction and infrastructure,leisure facilities and service.Thirdly,Tourism Supply of Ancient Villages is positively correlated with Tourism Intention in medium level.Natural environment has the highest correlation coefficients with tourism Intention,then followed by shopping consumption.On this basis,the paper gives the suggestion for tourism exploitation and utilization of ancient villages：emphasizing the environmental protection and resource exploitation of ancient villages;improving the tourism service facilities;providing great travel experience;controlling shopping consumption appropriately and maintaining the ancient villages atmosphere.
作者
李泽锋
LI Ze-feng(Tourism College , Ningbo College of Vocational Technology , Ningbo 315100 , China)
出处
《江南大学学报（人文社会科学版）》
2018年第2期104-110,共7页
Journal of Jiangnan University：Humanities & Social Sciences Edition
基金
宁波市哲学社会科学规划课题"全城旅游视域下宁波美丽乡村建设的创新模式及路径研究(G18-ZN12)"
关键词
古村落
旅游供给
旅游意愿
清塘村
Ancient Villages
Tourism Supply
Tourism Intention
Qingtang Village
