摘要
分析"一带一路"体育赛事的发展机遇及面临的挑战,同时以第14届环青海湖国际公路自行车赛和"一带一路"马拉松系列赛首站深圳宝安为案例,提出"一带一路"体育赛事互通是未来发展方向。建议:打破体育赛事本土垄断局面,将赛事举办和承办单位落户沿线国家;创立"一带一路"体育赛事友好发展国际联盟;紧扣"一带一路"宗旨和思想,提高体育赛事办赛规格和水平;保持体育赛事常态化,积极开展体育赛事试点工作和赛事基地建设;发挥新型媒体宣传效应,打造"互联网+赛事"平台。
The paper analyses the development opportunities and challenges of sports events in Belt and Road policy. The paper also conducts case analysis of the 14~h International Road Cycling Race Around Qinhai Lake and Baoan station of Belt and Road Marathon Series and points out that the sports communication with the implementation of Belt and Road policy. The paper proposes to end the local monopoly of sports events and the countries in the plan of Belt and Road can host the sports events. The paper also proposes to establish the international alliance for friendly development of sports events, en- hance the level of the sports events, construct the piloting sports events and competition bases, exert the function of the new media and establish the internet plus competition platform.
作者
朱亚成
王子朴
ZHU Yacheng;WANG Zipu(Sport Dept., Tibet Nationality Univ., Xianyang 712082, China;Journal Dept., Capital Inst. of P.E., Beijing 100191, China)
出处
《体育成人教育学刊》
2018年第2期22-30,共9页
Journal of Sports Adult Education
基金
北京市属高等学校高层次人才引进与培养计划项目-"长城学者"培养计划(CIT&TCD20150324)
关键词
“一带一路”
体育赛事
赛事运作
体育赞助
体育外交
Belt and Road
sports event
competition operation
sports sponsorship
sports diplomacy
