摘要
基于中国13省87个电子商务进农村示范县的调研材料,分析政府项目驱动下农产品上行问题。实践表明,政策利好为县域农产品电商发展提供了试错空间,"S2B2C"的供应链管理模式对农产品上行的推动作用明显。但是,多数县级政府未能认识到供应链管理之于农产品上行的作用,普遍存在政府治理方式滞后、公共服务网络不健全、农产品区域公用品牌缺乏、冷链等基础设施投入不足等问题。因此,为有效推动农产品上行,政府应进一步推动"公私合作"、构建一体化的公共服务、注重品牌营销、优化产品供应链管理。
Based on the research materials of rural-commerce demonstration project in 87 counties of 13 provinces,this paper analyzes the problems of agricultural products driven by government projects."Internet plus"strategy provides a trial and error space for the development of county agricultural products e-commerce.It is proved that"S2B2C"supply chain management model has an obvious effect on online sales of agricultural products.However,most county governments have not realized the importance of supply chain management for agricultural products.There are four main problems,such as lagging behind of governance,defectiveness of public service networks,lack of public brands for agricultural products and insufficiency of investment in cold chain infrastructure.Therefore,in order to effectively promote the online sales of agricultural products,governments should push forward the"public-private partnership",build up integrated public services,pay attention to brand marketing and optimize the supply chain management.
出处
《华中农业大学学报（社会科学版）》
CSSCI
北大核心
2018年第3期81-89,共9页
Journal of Huazhong Agricultural University(Social Sciences Edition)
基金
农业部软科学项目"农产品电商供应链管理的难点与对策研究"(D201724)
农业部发展计划司专项课题"我国区域农业协调度研究"(4810017)
关键词
农产品供应链管理
S2B2C模式
县域农产品电商
公共服务
区域公用品牌
supply chain management of agricultural products
S2B2C model
e-commerce of county agricultural products
public service
regional public brand
