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解说标识牌对游客环境教育效果的影响——以八达岭国家森林公园为例 被引量:18

Influence of Interpretation Signage on Tourist Environmental Education Effect: Take Badaling National Forest Park as an Example
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摘要 解说标识牌作为最基础的环境教育手段,其环境教育效果如何值得探讨。文章构建解说标识牌、满意度、环境教育效果的概念模型,以八达岭国家森林公园游客为样本检验模型的可靠性。研究结果表明:解说标识牌对环境教育效果产生直接影响,且通过满意度间接影响环境教育效果;环境教育效果由知识效果、意识效果、行为效果三个维度构成;解说标识牌对环境教育效果的影响效果上以外观为主,内容为辅,技巧作用最小。本文研究结论将对生态旅游环境教育的开展与效果的优化具有重要启示意义。 As one of the most basic environmental education means,the effect of environmental education is worth discussing.This paper constructs a conceptual model of interpretation signage,satisfaction and environmental education effect,and tests the reliability of the model by taking tourists from Badaling Forest Park as sample.The results show that,first,interpretation signage have a direct impact on the environmental education effect,and indirectly affect the effect of environmental education through satisfaction.Second,the environmental education effect consists of three dimensions,the knowledge effect,the consciousness effect and the behavior effect.Third,the influence of the interpretation signage on the environmental education effect is mainly marked by the appearance of the signboard,supplemented by the content of the commentary,and the interpretation technique has the least effect.The conclusion of this paper will be of great significance to the development of eco-tourism environment education and the optimization of its effect.
作者 黄涛 张琼锐 刘晶岚 刘巧辉 HUANG Tao;ZHANG Qiongruib;LIU Jinglan;LIU Qiaohuia(a.School of Nature Conservatio;b. School of Landscape Architecture, Beijing Forestry University, Beijing 100083, Chin)
出处 《中南林业科技大学学报(社会科学版)》 2018年第1期89-94,共6页 Journal of Central South University of Forestry & Technology(Social Sciences)
基金 北京市科委计划项目"环首都国家公园体系建设关键技术研究与示范"(Z161100001116084)
关键词 解说标识牌 满意度 环境教育效果 八达岭国家森林公园 interpretation signage satisfaction environmental education effect Badaling National Forest Park
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