摘要
在经济新常态的背景下,实体零售业供给侧与需求侧不匹配矛盾日益突出,回归零售业的本质,融合多业态,共同发展,实体零售业走内涵发展之路是转型升级的不二选择。"互联网+"的引入,不可避免导致"共享经济"理念引入零售业转型升级路径选择成为必然。"共享"发展成果也是"新零售"的本质要求。促进实体零售企业转型升级的必要因素、可能的方法。
Under the background of the new normal economy,the contradiction between the supply side and the demand side of the entity retail industry has become increasingly prominent.By returning to the nature of retail industry,integrating multiple formats,and realizing common development,taking the path of connotative development is the only choice for the entity retail industry in transformation and upgrading.The introduction of"Internet ＋"will inevitably lead to the inevitable adoption of the concept of"sharing economy"in the transformation and upgrade for retail industry."Sharing"the development achievements is also the essential requirement of"new retail".It is also the necessary factor and possible method to promote the transformation and upgrading of entity retail industry.
作者
陆鹏
LU Peng(Tianjin Sino - German University of Applied Sciences, School of Economic and Trade Management, Tianjin 30035)
出处
《天津职业院校联合学报》
2018年第3期103-107,共5页
Journal of Tianjin Vocational Institutes
基金
天津中德应用技术大学2016年校级优质课建设项目"连锁企业市场营销策划"(项目编号:ZDKC-174)
关键词
新零售
共享经济
融合发展
商业本质
业态创新
new retail
sharing economy
integrative development
essence of business
commercial activities innovation
