摘要
基于服务主导逻辑(SDL)之投入操作性资源、形成价值主张、产出价值结果的完整构成视角,构建出顾客资源投入直接影响旅游体验价值,以及顾客资源投入通过顾客互动之人际互动和情感互动的中介效应间接影响旅游体验价值的研究模型.结果表明:顾客资源投入对旅游体验价值的积极影响显著;情感互动在顾客资源投入影响旅游体验价值关系中的中介效应显著,而人际互动的中介效应不显著.研究结论可以为正在受到服务主导逻辑浪潮席卷的我国旅游企业开展旅游体验价值共创的管理活动提供对策.
Based on the complete formation perspective of investing operant resource, forming value proposition and exporting value result of service-dominant logic （SDL）, a research model is established that customer resource investing impact directly on travel experience value, and customer resource investing indirectly impact on travel experience value by mediating effects of interpersonal interaction and affective interaction, which are the two dimensions of customer interaction. The results show that, customer resource investing has a significantly positive impact on travel experience value, and mediating effect of affective interaction on the impact of customer resource investing on travel experience value is also significant. But interpersonal interaction has no mediating effect on the impact of customer resource investing on travel experience value. The result can provide countermeasures for Chinese tourism enterprises which are being swept by the wave of service-dominant logic to carry out management activities of travel experience value co-creation.
作者
蒋海萍
陶慧慧
叶岚
JIANG Hai-ping;TAO Hui-hui;YE Lan(School of Business;School of Foreign Studies, Anhui University, Hefei, Anhui 230601, China)
出处
《石家庄学院学报》
2018年第3期58-64,共7页
Journal of Shijiazhuang University
基金
国家社科基金(17CGL023)
安徽省社科规划项目(Y06061970)
关键词
价值共创
服务主导逻辑
顾客资源投入
旅游体验
value co-creation
service-dominant logic
customer resource investing
travel experience
