摘要
分析了大连市水产品品牌建设的现状,进而梳理出目前存在的突出问题并认真剖析存在这些问题的原因,有针对性地从提升特色品牌创建意识、采取措施保证水产品质量、发挥政府的职能积极引导水产品品牌建设和政府企业共筑品牌建设系统工程等方面提出了相应的对策建议.
In this paper, we analyze the current situation of aquatic product brand building in Dalian, sort out the main existing problems and analyze its causes. At last we put forward the relevant countermeasures and suggestions from enhancing the characteristic brand construction awareness, taking measures to ensure the quality of aquatic products, playing the functions of the government to actively guide the construction of aquatic products brand and building brand construction system engineering together with enterprises.
作者
李梦玲
于洋
王国庆
Li Mengling;Yu Yang;Wang Guoqing(The School of Economics and Management, Ningxia University, Yinchuan 750021, China;The School of Economics and Management, Dalian Ocean University, Dalian 116023, China;Wet Dvelopment Research Center, Ningxia University, Yinchuan 750021, China)
出处
《农业科学研究》
2018年第1期57-61,共5页
Journal of Agricultural Sciences
基金
辽宁省海洋与渔业厅科研项目资助:"辽宁省渔业经济可持续发展路径研究--基于供给侧结构性改革视角"(21738)
关键词
大连
水产品
品牌建设
SWOT分析
Dalian
aquatic product
brand construction
SWOT analysis
