摘要
客户关系管理 ( CRM)是当前的研究热点 .由于国内企业发展的特殊轨迹 ,在此方面的研究和应用明显落后于国外 .针对这种情况 ,本文在分析客户关系管理的内涵及其意义的基础上 ,详细阐述了中国加强这一领域研究与应用的重要性和紧迫性 。
Customer relationship management (CRM) is a focus of management research today. Much advanced work is done abroad, and some of its implementation are carried out also. However, the corresponding research work on CRM in China is delayed to the special development of China's economy. Based on the discussion of CRM's definition and advantage, the authors analyze the importance and emergency for China to come up with the international implementation of CRM. Also, several future CRM research directions for China are put forward.
出处
《管理科学学报》
CSSCI
2002年第4期88-94,共7页
Journal of Management Sciences in China
基金
机械工业技术发展基金资助项目 (96JA0 80 1)
