摘要
电子商务即将迎来4.0的发展时代,在这个被称作"互联网下半场"的时代,中小企业面临着更多的机会,同时,也面临着更多的挑战。中小企业想要在电子商务领域站稳脚跟,必然要进行创新,改变自身的网络营销策略。分析中小企业电子商务的发展现状,了解中小企业在电子商务网络营销方面的困境,借鉴国外经验研究中小企业电子商务网络营销的策略。
E-commerce is about to usher in the development era of 4.0 which is known as the era of ＂the second half of the Internet＂. Under such background, small and medium-sized enterprises will be faced with more opportunities and more challenges as well. Small and mediumsized enterprises must innovate and change their online marketing strategies if they want to gain a firm foothold in the field of e-commerce. In that sense, this paper analyzes the present situation of e-commerce development in small and medium-sized enterprises, thus understand their plight in the e-commerce network marketing, and puts forward the strategy of e-commerce network marketing by drawing on the experience from foreign countries.
作者
卢文友
Lu Wenyou(Department of Economic Management, Anhui Vocational College of Press and Publishing, Hefei 230000, Chin)
出处
《黑河学院学报》
2018年第3期62-63,共2页
Journal of Heihe University
关键词
中小企业
电子商务
网络营销
创新
small and medium-sized enterprises
e-commerce
network marketing
innovation
