摘要
生鲜食品具有时鲜性、易腐性、季节性等特点且消费者对质量要求较高,其供应链双渠道协调问题成为管理的一个难点。以供应商和零售商组成的二级生鲜食品供应链为对象,考虑保鲜努力因素影响生鲜食品质量,建立了微分对策模型。比较分散决策下的Nash非合作博弈、Stackelberg博弈以及集中决策下协同合作博弈情形的最优决策,设计了联合收益共享、成本共担、价格折扣契约的双渠道协调机制。研究表明,基于微分对策的联合契约能够促成生鲜食品供应链双渠道的协调。通过数值算例验证了方法的有效性。
Owing to the perishable and seasonal characteristics and the improvement of consumers＇requirements on quality and safety of fresh food,the dual channels coordination of supply chain is a problem.Based on the two-echelon supply chain consisted of one supplier and one retailer,the differential game model was established by considering the effect of preservation effort on the quality of fresh food.Through comparing non-cooperative Nash game with Stackelberg game under the decentralized decision,and cooperation game under centralized decision,the joint contracts of revenue sharing,cost sharing,price discount were designed to coordinate the dual channels.The research showed that the joint contracts coordination mechanism could contribute to dual channels＇coordination.A numerical example verified the conclusion.
作者
唐润
彭洋洋
TANG Run;PENG Yangyang(School of Management Science and Engineering, Nanjing University of Finance and Economics, Nanjing 210023, China;School of Business, Nanjing University, Nanjing 210093, China)
出处
《计算机集成制造系统》
EI
CSCD
北大核心
2018年第4期1034-1045,共12页
Computer Integrated Manufacturing Systems
基金
国家社会科学基金资助项目(16BGL130)~~
关键词
生鲜食品
供应链
微分对策
渠道协调机制
电子商务
fresh food
supply chains
differential game
channel coordination mechanisms
e-commerce
