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非惯常环境旅游者不文明行为是如何形成的?——基于相对剥夺理论视角的扎根研究 被引量:21

How does the uncivilized behavior of tourists form in unusual environment?
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摘要 国人非惯常环境旅游时不文明行为不利于旅游地文明环境。有关游客不文明缘由,大多学者认为因管理不到位、旅客素质不高及自律意识较差造成的,并不利于问题解决。文中寻求新路径,从旅游者心理出发,通过访谈与实地观察方式收集数据,利用扎根理论层层编码,展开质性研究。研究表明,当非惯常环境旅游中的实际体验达不成心理价值期待、亦或感觉与平时生活不对等时,游客易产生相对剥夺感,融入个人认知,部分游客呈现形态各异的不文明行为;横向、纵向、公平理念3个相对剥夺感价值期待来源导致部分旅游者产生不文明行为,由8个范畴化参照点交叉构成。文中引入相对剥夺理论,深层次阐述了游客不文明行为产生根源,提出心理疏导对策,丰富了游客不文明行为的研究视角与理论基础。 Chinese tourists uncivilized behavior is not conducive to the sustainable development of tourism in unusual environment,but also affects the image of the Chinese people,and also has the negative impact on destination.As regard to the reasons for the tourist's uncivilized behaviors,most scholars studied from the legal,moral and ethical perspective,and the management.It is not conducive to solve the problem.We seek new ways to probe it from the perspective of tourists' psychology,by through interviews and field observation methods to collect data,and by using grounded theory,and coding layer by layer.Research shows that when the actual experience of tourism in unusual environment did not reach the psychological value of expectation,or feel wrong with the usual life,visitors were easy to produce a sense of relative deprivation,with individual cognition.Part of the tourists showed different patterns of uncivilized behavior; horizontal and vertical,3 equity value expectation sources lead to relative deprivation some tourists' uncivilized behavior.This paper introduces the relative deprivation theory,expounds the origin of uncivilized behavior of tourists deeply,puts forward the countermeasures of psychological counseling,and enriches the research angle and theoretical foundation of uncivilized behavior of tourists.
作者 廖维俊 何有世 LIAO Weijun;HE Youshi(Zhenjiang College , Zhenjiang 212003;Jiangsu University, Zhenjiang 212013, China)
出处 《干旱区资源与环境》 CSSCI CSCD 北大核心 2018年第6期194-201,共8页 Journal of Arid Land Resources and Environment
基金 江苏高校哲学社会科学研究重点项目"智慧旅游服务供应链协同发展机制研究"(2016ZDIXM039) 国家社科基金"基于领域本体的企业产品网络口碑危机预警研究"(16BGL088)资助
关键词 相对剥夺 不文明行为 质性研究 扎根理论 relative deprivation uncivilized behavior qualitative research grounded theory
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