摘要
在纸质期刊与新媒体融合背景下,探讨地方高校综合性期刊融合时面临的挑战,剖析其存在的机遇非常有必要。通过参加期刊类学术会议与同行交流以及对编辑文献的梳理发现,地方高校学报普遍面临办刊定位与主流评价体系不一致、线上与线下传播不匹配、新媒体编辑人才匮乏等挑战。但是,也同时拥有通过创建特色专栏、专题,建立地方高校综合性期刊虚拟联盟,并借助新媒的传播优势来快速提升其影响力的机遇。
Under the background of convergence between printed journal and boosting media,this paper discusses the challenge and opportunity faced by comprehensive periodicals in local university. In terms of the communication with the peer in periodical conferences and the literature review for edition,this paper thinks that the comprehensive periodicals in local university is being challenged by some problems such as the inconsistence between the positioning and authoritative evaluation systems,the mismatch between the online communication and printed communication,the insufficiency of editors,and so on. Challenges often come with opportunities. Therefore,in order to quickly promote the influence effect,these comprehensive periodicals in local university can create special volumes and special topics,establish virtual alliance of comprehensive periodical of local university,and take advantage of the boosting media.
作者
吴红梅
WU Hong-mei(Editorial Department, Qiannan Normal University for Nationalities, Duyun 558000, Guizhou, Chin)
出处
《黔南民族师范学院学报》
2018年第2期121-124,共4页
Journal of Qiannan Normal University for Nationalities
关键词
媒体融合
地方高校综合性期刊
挑战
机遇
media convergence
comprehensive periodical in local university
challenge
opportunity
