摘要
随着大众旅游的兴起，众多旅游企业推出旅游移动APP以满足用户的旅游信息需求，如何提升旅游移动APP竞争力，对于旅游企业的可持续发展至关重要．鉴于影响旅游移动APP竞争力的因素众多且交互关系复杂，提出一种改进的DEMATEL方法，以便更好地识别分析旅游移动APP竞争力的关键影响因素．其基本思路是利用粗糙集方法计算各影响因素的客观权重，以此对DEMATEL方法确定的中心度进行加权平均，并通过得到的加权中心度来确定影响旅游移动A-PP竞争力的关键因素．相比于传统DEMATEL方法，方法能更客观地分析各影响因素指标间的相互作用关系，准确区分原因因素与结果因素，从而揭示它们对旅游移动APP竞争力的实际影响作用，为合理选择竞争力提升路径提供理论参考．
With the blossom of mass tourism, many tourism enterprises launch tourism APP to meet users＇ travel information needs. How to enhance the competitiveness of mobile APP is crucial for the sustainable development of tourism enterprises. Considering that there are many factors influencing the competitiveness of mobile APP and the complexity of interaction, this paper proposes a modified DEMATEL method to identify the key factors that influence the competitiveness of mobile APP. The basic idea is to calculate the objective weight of each influence factor by rough set method, and to make the weighted average of the centrality determined by the DEMATEL method, and determine the key factors that affect the competitiveness of the mobile APP through the weighted centrality. Compared with the traditional DEMATEL, this method could objectively analyze the interaction between the influence factors and factors, and accurately distinguish the causal factors and result factors, so as to reveal their real impact on the tourism competitiveness of mobile APP. This paper provides a theoretical reference for determining the path to enhance the tourism competitiveness.
作者
周小勇
ZHOU Xiao-yong(School of Management, Guilin University of Aerospace Technology, Guilin 541004, China)
出处
《数学的实践与认识》
北大核心
2018年第9期70-80,共11页
Mathematics in Practice and Theory
基金
2014年广西高校科学技术研究项目《移动电子商务驱动下广西旅游产业转型升级路径与对策研究》(YB2014445)
