摘要
阐述了进一步提升智能电视智能化的途径和方法,基于大数据技术,建设智能化的内容分发平台,保障内容安全优质,基于大数据积累,经用户模型、内容模型等数据建模,实现大范围精准覆盖用户,为深入用户行为分析积累丰富的原始数据。通过不断优化完善标签体系,实现对用户、内容和媒体的精准刻画,为各类大数据应用产品提供坚实的基础。同时,平台为不同的终端产品提供统一、稳定的接入服务和内容展现,通过智能识别终端产品型号可以提供动态提供多种服务内容,提供终端管理策略。
Expounds the ways and methods to further enhance the smart TV intelligence based on big data technology, the construction of intelligent content distribution platform is to protect the safety and quality of contents. Based on the accumulation of big data, the user model, the content model of data modeling, this platform can achieve a wide range of accurate coverage of users, the accumulation of wealth of raw data for further user behavior analysis. Through continuous optimization and improvement of the label system, the accurate characterization of users, content and media is realized, and a solid foundation for various big data applications is provided. At the same time, the platform provides unified, stable access services and content display for different terminal products. Intelligent identification terminal product model can provide dynamic multi-service content and terminal management strategy.
出处
《信息技术与标准化》
2018年第4期19-22,共4页
Information Technology & Standardization
关键词
智能电视
用户画像
视频内容分析
智能推荐
精准推送
smart TV
user portrait
video content analysis
intelligent recommendation
accurate push
