摘要
目的包装图形作为包装设计上的重点,如何突破向来让设计师感到棘手。改变图形不如改变思维,创意思维的运用可以让包装图形产生巨大的生命力。为了提升在包装图形设计过程中创意性思维的能力,改善包装图形的单一表达方式。方法采用理论研究结合实际案例分析的方式,深入分析创意性思维在包装图形上的思维方法。结果通过具体形象思维中的模仿法、想象法、组合法、移植法等创作出包装上的具象形象,更可以通过创新性思维中的发散思维、收敛思维、逆向思维等不同的思维方式创造出出其不意的视觉效果,使得包装不仅是保护商品,而且成为产品最佳的广告代言人。结论透过多样性的思维方式可以获取更多的包装设计方法,提升包装设计的新颖性。
Packaging graphics is the focus of packaging design. How to innovate has always been difficult for designers. Changing graphics is not as important as changing thinking. The use of creative thinking can create great vitality for packaging graphics. In order to enhance the ability of creative thinking in the process of packaging graphic design, improve the single expression of packaging graphics. Through theoretical research and practical case analysis, the thinking method of creative thinking in packaging graphics is deeply analyzed. Through the imitative, imaginary, combined and transplant methods in the concrete thinking, the concrete image of the packaging can be created, and the visual effects of disagreement can be created by different ways of thinking, such as divergent thinking, convergent thinking and reverse thinking, so that packaging is not only the protection of goods. It is also the best advertising spokesperson for the product. Through the diversity of thinking mode, more packaging design methods can be obtained, and the novelty of packaging design can be improved.
作者
李雅
李光安
LI Ya, LI Guang-an(1.Shanghai University of Engineering Science, Shanghai 201620, China; 2.Tongji University Shanghai Institute of Design and Innovation, Shanghai 201620, Chin)
出处
《包装工程》
CAS
北大核心
2018年第10期226-230,共5页
Packaging Engineering
基金
上海市设计学Ⅳ类高峰学科资助项目-包装文化与品牌研究团队(D-ES-2017-004)
关键词
创意性思维
包装图形
包装设计
creative thinking
packaging graphics
packaging design
